The History of Bubble Gum

Bubble gum was invented accidentally in 1928 by Walter E. Diemer. Here's what Walter Diemer, an accountant at the Fleer Chewing Gum Company in Philadelphia.  In his spare time, he tried out new bubble gum recipes.  Many of them.  But it was his very last experimental batch that was unexpectedly, incredibly different.

It wasn't as sticky as regular chewing gum and it stretched with much ease and great elasticity.   He looked around and spotted a pink coloring, the only one available at the Fleer store rooms at the time.   

At the age of 23, young Walter was excited at his discovery.  To test it out, he took a five-pound glop of the stuff to a local grocery store.  He sold out the entire amount in a single afternoon.

                                                                Original Wrapper

Fleer, realizing their accountant was on to something big, quickly marketed the new gum as "Dubble Bubble." To help sell the new bubble gum, Diemer pent hours training the salespeople on how to blow the perfect bubble so that they could teach their customers.  Dubble Bubble remained the only bubble gum on the market until Bazooka hit the market after World War II.

DUBBLE BUBBLE, the first bubble gum ever and a strong classic property is now owned under the Tootsie-Roll Industries umbrella of popular candies in the Concord Brands collection. The popular bubble gum and its other brands include Razzles, Tongue Splashers, Nik-L-Nip, Wack-O-Wax, Cry Babies and many others.